Client

Nutrien

Year

2019

Sector

Agriculture

Deliverables

  • Mobile Application
  • Web Application
  • Internal UX Strategy

A brief overview of our impactful UX work.

Mokup Labs shaped Nutrien’s UX and Journey Mapping post-merger, addressing duplicate systems and diverse data sources.

A Cumbersome UX Process.

The original sales order process was inefficient and complex due to multiple ERPs. Our streamlined approach significantly reduced completion time, ensuring a seamless and user-friendly experience.

7
Order Processing Days

Mobile-First UX.

We prioritized mobile accessibility for sales orders, swiftly integrating Agile-based user feedback to optimize UX.

Inefficient Sales Processing

Streamlined processes and launched a mobile app, reducing order processing time and improving sales efficiency.

User Experience

The app’s user-friendly interface integrates with ERPs, streamlining Nutrien’s sales cycle for increased efficiency.

Adoption

Prioritizing high user adoption, our UX team iteratively reimagined and evolved the application.

Nutrien's mobile sales app prioritizes user-centric growth by addressing ERP pain points.

Requirements and Ideation

Synthesized sales insights, identified ERP pain points, and conceived Nutrien’s mobile sales app.

Agile and Iterative Feedback

Applied Agile principles, rapidly iterating with user feedback for a user-centric mobile sales app.

Continuous Process Improvement

Continued support for expanding the product line and application to new users.

Our Mobile-First UX Solution

Nutrien Experience

Mobile Efficiency

The app enabled sales reps to access product info and make transactions on the fly, enhancing sales productivity.

Intuitive UX

Users quickly adapted to the intuitive app design, leading to high satisfaction levels and a seamless transition to the new system.

Efficient Order Processing

Improved Nutrien's order processing, cutting completion time from days to hours and enhancing efficiency for the sales team.

Enhanced Data Accuracy

The system integrated data from multiple sources, ensuring accuracy and enhancing decision-making.

Let’s Build Something Together.

Contact us today for a free design consultation.